Business Sustainability – It’s Everyone’s Business
Over the years, sustainability is a huge topic for businesses, governments, and individuals alike.
Ensuring environmentally sustainable productions and sustainable internal business practices have been a top priority for many brands and consumers.
For businesses and brands, sustainability is more than producing environmentally conscious products.
It’s about having sustainable growth goals and having a long-term plan for the direction of your company.
Here’s how sustainability benefits you.
Builds a Strong Brand Reputation
In today’s consumer landscape, your customers care about if your business is sustainable and more brands are becoming aware of the fact.
According to a 2020 report from IBM:
- Six in 10 consumers surveyed were willing to change their shopping habits to reduce environmental impact.
- Eight in 10 consumers indicate that sustainability was important to them.
- Over 70% of consumers would pay a 35% premium for sustainable and environmentally responsible brands.
H&M, for example, has a Conscious collection that uses organic cotton or recycled polyester to lessen its environmental impact.
When you implement sustainability strategies in your business strategy, you show your customers that your brand is socially and environmentally responsible.
It will bring positive conversations about your brand, attract new customers, and retain current customers.
Improves Employer Reputation
A brand needs to care about its employees and what kind of company their employees want to work for.
A brand with environmentally sustainable products means they care about the type of impact they are leaving within their communities.
In addition, having sustainable business practices that ensure your employees know they are cared for is important.
You should consider the types of zero-tolerance policies in place to ensure your employees feel confident, motivated, and secure when they work.
Reduces Your Costs
Although you might think that sustainability means more expenses to source organic and environmentally sourced materials, it helps you reduce costs by eliminating unnecessary waste.
By eliminating materials that aren’t used or lost during the production process, you can save your business money.
Regardless of what strategies you use to implement sustainable production and business practices, we’re here to help you along the way. Our team of experts can provide you with people and inventory support to make sure you have what you need to succeed.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.
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