Customer Experiences – Why Are They So Important?
For your customers, shopping is more than just buying your product or service.
They are looking for a positive and memorable experience that entices them to come back and recommend your brand to their friends and family.
As a brand or a retailer, it’s your job to make sure your customers get the experience they want.
45.9% of business professionals surveyed out of 1,920 people indicate that their number one priority for the next five years is improving the customer experience.
A positive customer experience promotes loyalty and improves your brand reputation.
While consumers love to see great customer service and friendly staff, customer experiences also go beyond that.
Consumers want to see a brand that’s innovative, trustworthy, and socially responsible to their customers and communities.
For example, skincare brand Deciem decided to close its website and stores for Black Friday. Instead, they offered discounts for the entire month of November and placed a heavy focus on educating their customer on making informed purchasing choices.
This shows consumers that Deciem cares about the best interest of their customers and wants their customers to make responsible choices that reflect their values.
Dove is another company that nails the customer experience aspect. They launched a self-esteem project focused on helping girls build their self-confidence and appreciation for themselves.
They also use hashtags like #selfcare to promote conversations about body confidence and self-confidence.
How to Foster Positive Customer Experiences?
When you think of positive customer experiences, think about the conversations you want your customers to have about your brand and the messaging you want to deliver to your audience.
Think about the problems your customers have and ways to address their pain points. Even something as simple as just listening to your customers can make them feel appreciated and heard.
Focus on how you can personalize the customer experience to something unique to your brand and audience. This helps make your brand more memorable to your customers.
When it comes to delivering positive customer experiences, we want to help you. We have an expert team and many solutions that can be customized to promote your brand messaging and image.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.
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