Dollar for Dollar – Outsourcing Merchandising Services

Are you evaluating the advantages of outsourcing merchandising services vs in-house? You may be surprised to learn that 90% of CPG companies work with third-party merchandisers for several reasons.

Here are some reasons why.

Save Money

The salary for an in-house merchandiser in Canada can range from $59,786 to $80,788 with a median salary of $68,085, not including bonuses or benefits. This can vary depending on the industry, company size, location, experience, and education.

For companies looking to find efficiencies, outsourcing merchandising services is a great option because a third-party merchandiser like Marketsupport can provide the same work at half the cost. The ability to scale this service is also particularly advantageous during a recession.

Delegating Expertise

For managers not familiar with merchandising, delegating this responsibility has several advantages. This saves time on hiring, training, and overseeing staff. This allows you to focus on other aspects of your business, which will increase growth and productivity.

Further, with an experienced third-party merchandiser, you will get better results with a faster turnaround.

Greater Coverage

Even for larger companies with trained merchandising professionals in-house, outsourcing can provide you coverage in new markets or supplement existing markets to grow your presence.

Marketsupport has a national field force of more than 500 experienced employees across Canada.

Disadvantage: Loss of Control

While there are many advantages to outsourcing merchandising services, one major drawback is that you’re putting your product in the hands of a third-party merchandiser, which is why you need to be absolutely sure you can trust whoever you decide to work with.

That’s where we come in.

Marketsupport is a Canadian-owned and operated organization that has been in business for over a decade. We have a wide breadth of experience in a variety of markets, including consumer products, hardware, pharmacy, grocery, and retail.

Want greater visibility into your third-party merchandisers’ field reps? We got you covered. With our AI-powered planogram compliance software, our reps can show you changes we’ve made to your products on the shelves in real-time.

By outsourcing your merchandising needs to us, you can be confident that your product will be right where it needs to be.

Call 1-877-421-5081 or visit our website today to book a free consultation.

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