Brands need online traffic for eCommerce success. Trying to build consistent traffic through in-house platforms, like a website, requires a significant investment in marketing and SEO, which can be challenging for new sellers. Third-party retailers offer a built-in audience for brands, but it means giving up some control over how your products are managed.
Nonetheless, there are eCommerce solutions brands can leverage to optimize their presence on third-party channels.
Choose the Right Partner
Before choosing an online marketplace or distributor, it’s important to establish your distribution strategy. By partnering with a distributor(s) that are in line with your strategy, you can ensure from the start that your branding will be on point. That being said, you can also follow up with your customers to audit how your distributors are performing. With that information going forward, you can end partnerships that aren’t working while prioritizing successful ones.
Some of the bigger third-party retailers, or online marketplaces, include Amazon, Walmart, eBay, Wish, and Etsy, as well as more niche options like Bonanza and Fruugo. There are more than 150 online marketplaces with more than one million monthly visits brands can use to sell all across the world. Some marketplaces like Walmart want an established history of positive feedback, while Amazon lets you set up right away.
There are a lot of options so don’t feel daunted if the bigger names don’t fit your strategy.
For many third-party channels, brands are limited by how much they can edit on product pages, which will have to be taken into consideration when establishing your eCommerce strategy. However, Amazon, for example, allows for extensive editing.
Over 80 per cent of consumers research products online before making a purchase, so you need to ensure your content is answering whatever questions they may have.
Brands can establish their voice through high-quality content like ad copy, graphs, and images. Taking the time to research the right keywords and writing compelling product descriptions will go a long way in improving conversions.
Not only do stockouts cost you sales, but your brand will be punished by algorithms as your competitors will start showing up in search results. So even when stock is replenished, you have to dig your way out of a hole.
If you’ve found yourself in this situation, you can take solace knowing you’re at least not alone. In October 2021, Adobe noted that stockouts were up a staggering 250 per cent compared to pre-pandemic levels.
Third-party retailers can be slow to react to stockouts, so you will need to have your own alert system.
We Can Help
Storesupport has the eCommerce solutions to help you thrive in the modern, digitalized economy. We offer:
We can also help with build-outs and site management services if you’re looking to build something in-house as well.
To learn more call 1-877-421-5081 or visit our website.« Back to Blog