Holiday Shopping Season: Canadian Retail Brands Are Scaling Up … Cautiously
You’ve probably already announced the amazing promotions and deals you’re running this holiday season!
.. and now it is time to plan how exactly will things be organized in-store.
It can be a daunting task to create an action plan for your in-store holiday season campaigns when there is uncertainty involved, and physical distancing rules are in place. You would need to:
- Walk your staff through a mock run of the day, especially for sale weekends like the Black Friday weekend.
- Ascertain who will be on call.
- Which staff will be responsible for which jobs?
Additionally, you would also need an emergency response plan, in case the situation changes.
If this planning is causing you stress, don’t worry! At Storesupport, we can help retailers and brands scale quickly, put those products on the shelf, and ensure that the core staff gets all the support they need.
Some of the things you can do (and we can help with) are:
- Manage inventory and restocking
During a busy retail season, the last thing you want is empty shelves. We can help ensure that not only are the products being stocked promptly, the pricing and labelling information is correct.
During the holiday rush – you can count on us for support with managing inventory and getting products from the backroom to the floor.
- Help your staff focus on customer experience (and let us handle the rest!)
Customer experience management is critical – particularly during a time where there are added physical distancing measures in place. Think about it … people are in a rush to buy presents but there are queues outside the store due to a limit on the number of people who can be in the store at a time.
This is where we can support with stocking shelves and other repetitive tasks so that your staff can focus on delivering stellar customer experience.
They can use the freed-up time to ensure that checkouts run smoothly, customer queries are answered, and physical distancing guidelines are followed.
- Create in-store displays
Holiday-themed displays are to stores what peanut butter and jelly are to toast!
Our team can help you with POP displays and signage – to help those last-minute shoppers pick up holiday gifts with ease and quickly see if there are any special sales and discounts available. We can also provide support at gift-wrapping stations to give an extra perk to your customers!
- Offer seamless curbside pick-up options
With E-commerce on the rise, curbside pick-ups have gained significant popularity in Canada. In fact, a Canada Post report shares that 48% of the individuals surveyed plan to purchase most or everything online this year!
Our team can help you plan curb-side pickups (and more) seamlessly so that you have one less thing on your plate.
With a field team of more than 500 people, we can support you in pivoting and scaling quickly in response to the holiday season requirements. Learn more about our ADAPT-able in-store merchandising solutions today. Call 1-877-421-5081 or visit www.storesupport.ca.
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