Your brand reputation is like the face of your company. Customers want to interact with a brand that they trust.
A positive brand reputation can help you increase customer retention and attract new customers. On the other hand, a negative brand reputation might make a customer think twice about purchasing from you.
In the age of the internet, 85% of consumers conduct online research before making a purchase.
That’s why brand reputation management should start online for your business.
Brand reputation management is the efforts made to monitor what people are saying about your brand.
This includes your brand messaging, customer service quality, quality of product or service, brand awareness, trustworthiness, and more.
Have a Brand Reputation Management Plan
Brand reputation management isn’t just about dealing with the problems that arise, but it’s also about preventing problems.
Having a brand reputation management plan in place can help you keep track of what people are saying about your brand, the different channels your brand is on, counter negative feedback, and promote positive mentions to your audience.
Here are some ways you can develop a strategic and successful brand management plan.
Audit Your Brand
Only 48% of consumers would consider using a business with fewer than 4 stars.
Search the internet for mentions of your brand and any conversations about your business. Read what people are saying about you on social media, review sites, your website, and Google.
Once you know what people are saying, you’ll have an idea of your online brand reputation.
Monitor and Manage Your Online Conversations
Are there dedicated people for monitoring conversations and reviews? Do you have a plan for answering customer questions and concerns?
A good online brand reputation requires continuous responsiveness from your staff. Your customers want to be heard and feel like they matter.
Depending on what kind of conversations your customers are having about your brand, you can make improvements to your business.
This will help you improve your online brand reputation as you make the changes your customers want to see.
When it comes to brand reputation management, we can help you. We have expert brand ambassadors, retail auditors, sales teams, and digital brand management teams that can support the success of your business.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.« Back to Blog