There are many tools available to ensure the success of retailers in-store.
A data-driven planogram is one of those tools.
Retailers can use the planogram to ensure that the right products are on the right shelves to maximize exposure and sales.
But how do you know if you’re using your planogram properly?
Here are a few considerations to get the most benefits out of your model.
Before Implementing Your Planogram
Having the correct number of drop counts ensures that your planogram is an accurate representation of your store. If you’re using a third-party, such as Storesupport, you can request that information from us.
Having all the correct fixtures before you begin implementing your planogram ensures it can be implemented correctly.
Keep enough inventory on hand to stock your shelves according to your planogram. If you do run out of stock, you could focus on increasing facings for top-performing lines or your store brand.
Knowing the retail lingo on your planogram is important to understanding how to properly implement it.
While Implementing Your Planogram
Waiting too long can cause the information on your planogram to no longer be relevant.
Your model is specifically built based on your customers and store data. Following the recommended product flow guides customers down each aisle. It also reduces your need to re-merchandise the shelves.
Implementing your planogram when the store is empty or less busy gives you ample time to clean your fixtures and move things around if necessary.
If you put too many items or too few items on the shelves, it could interfere with inventory management.
After implementing Your Planogram
You can monitor the activity in your store and voice any feedback or concerns and adjust your planogram accordingly.
Your planogram must be continuously followed to ensure it’s effective. Maintaining the planogram ensures inventory and accurate reporting for feedback and improvements.
Planograms indicate days of supply which helps prevent the event of a stockout. If inventory runs out, communicating with the management team and customers allows for the quick delivery of new stock and avoid customer dissatisfaction from misinformation.
At Storesupport, our suite of in-store solutions can help you with the planogram implementation process from beginning to end. We’ll help you optimize your inventory and store layout to maximize sales and ensure that the products are always delivered into the hands of your customers.
Learn more about what Storesupport can do for you by calling 1-877-421-5081 or visiting www.storesupport.ca.« Back to Blog