Modernizing Your Store – What Does it Mean for You and Consumers?
The retail world evolves quickly, with new ways of shopping, new ideas, and new products coming out constantly.
There are also lots of challenges and hurdles as well in the retail world. Whether it’s supply chain issues, global disruptions, or finding innovative ways to improve, retailers and brands are constantly faced with the need to modernize to keep up with growing demands and consumer preferences.
For example, Walmart Canada announced earlier this year the closure of six of their locations and an investment of $500 million to modernize other stores across the country. This investment will help improve over 60% of Walmart Canada stores.
Walmart customers can expect to see more dedicated curbside pickup spaces, improved in-store fixtures and displays, automated market fulfillment centers, more convenient services, and additional products.
Walmart Canada is a great example of the need to revisit how stores operate and whether processes align with the current and future retail landscape.
Here are some ways retailers, merchandisers, brands can start modernizing for an improved customer experience.
- Modernize Your Brand Management
Brand management is an important part of your brand identity. Customers gain first impressions and form opinions regarding your brand based on how well you showcase your brand to the public.
As brands and merchandisers adapt their operating model to the shifts in retail, their branding must also adapt.
That isn’t to say the current branding isn’t good, but responding to the evolving and modernizing values of consumers and retail trends is vital to be relevant and responsive to your customers.
- Listen to Your Customers
Your customers know best what they want from retailers and brands during the customer journey and shopping experience.
Retail audits are a great way for any brand or retailer to collect data about the health of a brand’s product and whether shoppers are getting the experience they want.
It gives brands and retailers the data they need to determine actionable strategies for improving how they interact with customers.
All brands and retailers should have eCommerce sites. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online.
Revamping your website with current technology and aligning in-store capabilities with online strategies shows customers you care about providing a streamlined omnichannel experience and are committed to providing the best support.
How Storesupport can Help
We want to help brands, retailers, and merchandisers modernize and evolve according to the retail landscape and changing needs of customers.
We have a range of online, in-store, automated retail, and commercial solutions to help you stay relevant and ahead of the retail game.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.
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