For a while during the COVID-19 pandemic, the in-store experience seemed like it might be gone for good. However, as we recently wrote, that experience isn’t gone — just changed.
And what hasn’t changed is the importance of having a strong in-store merchandising strategy and support.
In fact, in-store merchandising may be more important now than ever with physical distancing and social distancing guidelines still in place across the country.
Consider situations such as:
A recent survey from PwC Consumer Intelligence found that the human touch still matters for retail. 17% of U.S. respondents said they would walk away from a company or product after just one bad experience. For 59%, it would take several bad experiences.
“Nearly 80% of American consumers say that speed, convenience, knowledgeable help and friendly service are the most important elements of a positive customer experience,” PwC wrote.
Even as the retail landscape shifts, these are still experiences that we can offer.
While the retail landscape is shifting, by staying on top of in-store merchandising and the customer experience we can ADAPT to that change.
What this might look like:
This is one of the reasons we’ve re-launched the Storesupport Canada website with an emphasis on ADAPT-able solutions for in-store and beyond.
While brands and retailers have been adapting throughout the COVID-19 pandemic so far, that is going to keep being necessary as re-opening restrictions are lifted. However, we don’t know what the full impact will be yet on the in-store experience. You need to be able to pivot and scale quickly in response to changing trends and consumer behaviours.
At retail, we can help your brand:
With a field team of more than 500 people, we’re here to support you nationally from coast-to-coast.
Learn more about our ADAPT-able in-store merchandising solutions today. Call 1-877-421-5081 or visit www.storesupport.ca.« Back to Blog