A recent report entitled “Global Disruptors – Artificial Intelligence 2022” highlighted the exponential growth of AI in retail. AI has made large strides in problem-solving, machine learning, and navigating physical space. It has also created powerful planogram software, capable of optimizing shelf management.
With smarter shelf management, brands can increase their sales efficiency.
Supply chain disruptions, rising costs, and competition with eCommerce have put pressure on in-store sales. Future-proofing physical stores with advanced technology solutions will be crucial going forward to maximize efficiencies.
For example, McKinsey estimates that advanced tech-enabled checkout, talent management, merchandising and replenishment, and store maintenance can help the grocery industry reduce costs by 15 to 30 per cent. These changes would also improve the customer experience.
No matter how technologically sophisticated a store may be, the challenge for brands remains simple: If customers can’t see your product, they won’t buy it.
Brands must navigate a complex set of relationships between themselves, retailers, and customers to achieve optimate shelf management. Are you getting your share of shelf? Are your products displayed properly? Does everything match the planogram?
But if you can’t see what’s going on in stores, then you can’t fix it. That’s where planogram software comes in. An effective planogram software gives you full visibility of your products in stores in real-time.
Marketsupport offers AI-driven planogram software that uses image recognition technology to analyze environments in which SKUs are merchandised, providing actionable insights to improve shelf condition and execution.
Our solution combines best-in-class object detection and optical character recognition technologies with the same deep learning algorithms that power self-driving cars, enabling over 95 per cent production recognition accuracy for SKUs—in some cases even 99.5 per cent.
Our planogram software analyzes store execution by measuring KPIs such as:
How You Can Leverage Planogram Software
Brands can upload their planogram to our software. Our team members will then travel to stores to take pictures. Our software will compare your planogram to the pictures and highlight the differences. This removes any guesswork for merchandisers, making the process much more efficient.
Our planogram software can also track the changes Marketsupport members make. So, if a team member arrives and discovers some issues—maybe stockouts or there needs to be a new shelf tag or an additional facing—the team member will take a before and after picture. Our software records the changes, eliminating the need for manual data entry.
As a result, Marketsupport can now record and manage what we were able to action in the store, providing you transparent ROI reports.
The Right People Using the Right Tools
Even the best technology is only as good as the person using it. Our national field force of over 500 employees has the necessary merchandising and distribution knowledge to take full advantage of planogram software. With Marketsupport in your corner, you can be confident your products are where they should be.
For a free consult on how our planogram software can help your business, call 1-877-421-5081 or visit our website.« Back to Blog