After being home for so long, most people have forgotten what it feels like to get ready to go somewhere outside.
Most people probably haven’t even purchased a new piece of clothing in a very long time.
According to a report from The NPD Group, more than 50% of Canadian consumers plan on purchasing new clothes once the pandemic restrictions are relaxed.
25% of consumers aged 18-34 plan on only wearing new clothes once restrictions are lifted.
This is good news for the Canadian apparel industry since the industry has declined 13% in the 12 months ending March 2021.
However, before you get too excited about your clothing store, it’s important to think about how you can prepare for the influx of shoppers before they arrive.
Make your products available to consumers on multiple sales channels.
With customers shopping on your eCommerce website, using social media platforms, through online marketplaces, or by visiting a traditional brick-and-mortar store, convenience and flexibility are key.
When you focus on multichannel retailing, you put the power into the hands of your customers to choose what’s best for their shopping experience.
Omnichannel retailing is a multichannel sales approach that focuses on making your customer service available no matter where consumers like to shop.
Over 35% of customers expect to contact the same customer service representative on any channel.
When you provide a seamless customer service experience, you create loyal customers that want to keep coming back.
A Good eCommerce Website.
eCommerce grew 44% last year because of the pandemic.
As staying from home becomes normal and people are used to shopping online, a good eCommerce website can make all the difference in your success.
A good eCommerce website means one that is safe and secure to use, provides real-time inventory displays, easy to navigate, and quick to load.
Many Pickup and Delivery Options
Retail stores are offering different pickup options such as curbside pickup, buy now pay later, same-day shipping, in-store pickup, and more.
Having different options available allows your customers to choose a way to shop that’s convenient for them.
Regardless of what you need, Storesupport is here to help you execute a strategy to help you prepare for the post-pandemic boom of clothing retail.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.« Back to Blog