Don’t Get Delisted! Here Is How You Won’t!

In today’s highly competitive retail landscape, brands must do everything possible to keep their products on the shelves. However, despite their best efforts, there are many reasons a brand might get delisted by a retailer, and it’s essential to understand these reasons to prevent them from happening. While some of the reasons may seem out of your control, you may have more control than you realize.

In this blog, we’ll explore the most common reasons why a brand might get delisted by a retailer and provide innovative ideas to prevent it from happening.

The most common cause of brands being delisted by retailers is low sales performance. Your product must sell, plain and simple. Low sales performance is one of the primary reasons for a vendor getting delisted from a retailer.

More often than not, low sales performance results from poor retail merchandising. This may feel out of your control because it’s up to the retailers to ensure your stock is on the shelf, properly placed, priced,etc. But is it really up to them? Brands that allocate a budget to retail merchandising services consistently outperform those that don’t because price and availability are two major drivers of brand loyalty. Your product merchandising is the key to retention.

You want to ensure your customers can purchase your product week after week. Lack of availability could permanently shift brand loyalty, especially if the alternate product is less expensive.

Retail merchandising companies visit retailers on behalf of brands to ensure accurate inventory, and that the product is stocked, properly placed and priced. They also validate that sale prices are reflected, POP displays are where they should be, facilitate experiential marketing campaigns and more.

Ironically, brands that don’t budget to ensure that their product is properly merchandised see lower sales and face the risk of being delisted.

Some other common issues you could be delisted that can be prevented through improving your retail merchandising assets:

  • Product quality issues
  • Late delivery of products
  • Poor communication
  • Management of price increases
  • Lack of marketing support

So, what should you look for in your retail merchandising partner?

  • Coverage – do they have national coverage?
  • Technology – are they leveraging technology like AI to keep you in the know about what is happening at the street level
  • Experience – what big brands have they worked with?
  • Not too big, not too small – this is an important factor when you are a mid-sized brand, where budgets can run much tighter
  • Support

To prevent delisting, brands need to have boots on the ground to maximize their opportunity at retail. Working with your own retail merchandising company will help to strengthen relationships between your brand and retailers, as many appreciate brands who make the extra effort to build a strong relationship with them. Brands can foster relationships by being present in stores to ensure their products are well-stocked and priced correctly. They can also incorporate a human element by engaging with retailer staff, who can provide valuable feedback on their product’s performance.

For more information about how you can improve your performance at retail and prevent getting delisted, please visit today.





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