Support Local: The Focus is on Made-In-Canada
Many things have changed since spring 2020…
… and one of them is that Canadian customers are now paying more attention to where products are manufactured.
According to a recent survey conducted by Bromwich+Smith, Canadians are looking to make significant changes to their spending patterns once the lockdowns and restrictions are lifted.
One interesting finding of the survey is that out of the 1,510 people surveyed, 60% said they are looking to make a conscious effort to support small and local businesses.
It’s not just the consumers who are ‘supporting local’, federal and provincial governments are also championing this cause.
Recently, Grocery Business shared that the federal government is working on initiatives to bolster the strength of Canada’s food supply chain.
The government has invested billions of dollars into the country’s dairy, poultry, and egg farms.
This is a part of a bigger compensation package the government announced as part of the Comprehensive Economic and Trade Agreement (CETA) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Under this program the government aims to:
- Provide direct payments to Canadian dairy farmers;
- And invest $692 million in 10-year programs for around 4,800 chicken, egg and turkey farmers.
In addition to providing support to local farmers, the government is also looking into ways to facilitate the manufacturing industry and enable them to continue operating during these challenging times.
The government has announced that it is expanding rapid testing availability for the sector. This means that Ontario’s 40,000 manufacturers and their 750,000 employees can continue to safely work and produce goods for both domestic and international consumption.
Alongside government organizations, other private and public entities are also launching initiatives to support Canadian companies.
Huffington Post Canada, for instance, has curated a list of local stores and independent online vendors that people can buy from to support Canadian businesses.
This national guide to buying local has been reshared by many Canadians and the best part is that it is not exhaustive.
So, if you have some recommendations, you can reach out to the publication to update the list available here.
Similarly, in British Columbia, BC Marketplace is an online resource that showcases more than 1,500 BC-based businesses. The platform is committed to boosting small-business growth by encouraging residents to buy local.
As a home-grown brand, we believe that it is important to support local businesses during these times, to not only help them sustain but also grow.
Our team would be happy to help your local business. If you need help with product visibility or want to add extra information to your product displays or shelves — such as a Made in Canada designation — our field teams can do so nationally.
To learn more about what we do at Storesupport, reach out to us today by calling 1-877-421-5081 or visiting www.storesupport.ca.
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