CPG Industry Innovators—Flow Beverage Corp Is Coming to Canada

Since its inception, Flow Beverage Corp has been committed to sustainability. Founder and CEO Nicholas Reichenbach was inspired to start the company after seeing a mound of empty water bottles at Burning Man.

Flow Beverage Corp is a Certified B Corporation with a best-in-class score of 126.5. As an ESG-focused brand, Flow Beverage Corp is dedicated to carbon-balanced operations with 100% renewable energy in its facilities, and 68% to 75% renewable, plant-based packaging, which is 100% recyclable.

The organization is on target to be zero waste, carbon neutral, and environmentally and socially sustainable by 2030.

This past year, Flow Beverage Corp has enjoyed continued growth and financial success. Net revenue increased by 38% in Q4 2022, and 26% in FY 2022. It increased the total number of stores carrying its product from 24,500 in 2021 to 46,000, an 88% increase.

And with new contract wins, the company is expanding its presence in Canada.

Flow Beverage Corp Is Bringing New Brands to Canada

This January, Flow Beverage Corp launched Flow Vitamin-Infused Water in Canada. Twenty-two retailers with over 800 locations and eight national distributors will carry the product. Flow Vitamin-Infused Water is made with organic certified ingredients, has zero sugar, calories, or preservatives, contains 120% of the daily recommended value of vitamin C, and is an excellent source of zinc.

In December 2022, Flow Beverage Corp announced it had signed a distribution agreement with Starbucks Canada. Over 1,000 Starbucks locations across Canada will carry Flow Alkaline Spring Water and Flow Strawberry Rose in 500ml formats.

Before that, in August 2022, Flow Beverage Corp partnered with Tennis Canada to be the exclusive water supplier for the National Bank Open. The NBO is one the largest tennis tournaments in the world. For a week, over 350,000 fans come to see matches at Sobeys Stadium in Toronto and Stade IGA in Montreal, in addition to over 9 million fans watching worldwide on television.

Marketsupport is excited to see Flow Beverage Corp’s growth in Canada. We are looking forward to seeing what comes next!

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