What Makes Your Customer Happy When Choosing Products to Purchase?
In the competitive landscape of consumer packaged goods (CPG) in Canada, understanding the motivations behind customer purchases has never been more critical. Mid-market brands must navigate an evolving consumer scenario, prioritizing happiness, satisfaction, and brand loyalty. So, what makes Canadian consumers tick when they reach for their wallets? Let’s break it down with some 2024 statistics that should grab your attention.
First and foremost, Canadian consumers are increasingly valuing transparency and ethical practices. According to a recent survey by Leger, 70% of Canadians consider a brand’s social responsibility when making purchase decisions. They want to know your sourcing practices, environmental impact, and how you treat your employees. So, if you think you can hide behind clever marketing, think again—consumers are more intelligent than a fox in a henhouse.
Next up: quality is king (or queen). A 2024 report from NielsenIQ shows that 85% of Canadian consumers prioritize product quality over price when making purchases. This isn’t just a matter of taste; it’s about how a product fits into their lifestyles. Whether it’s organic ingredients or artisanal production methods, make sure to communicate what differentiates your product. Because, let’s face it, nobody enjoys regretting a purchase over lacklustre taste or poor performance.
Let’s talk convenience. In an age where everything is available at the click of a button (or in a couple of swipes), 63% of Canadians prefer to purchase products from brands that prioritize convenience, according to a survey conducted by Statista. This means an easy-to-navigate website and an efficient supply chain that ensures products are available where the consumers shop.
Furthermore, the emotional connection to a brand plays a significant role in consumer happiness. Research shows that 55% of Canadians choose brands that resonate with their values and beliefs. It’s about telling your story—whether it’s about inclusivity, community engagement, or sustainability—your potential customers want to feel like they’re part of something bigger. Just be sure to make it relatable and real. Canadian consumers are savvy; they can smell a PR stunt from a mile away.
Personalized experiences are a cherry on top of the customer cake. A study by McKinsey indicates that 66% of consumers expect brands to understand their preferences and shopping habits. Tailor your communication, leverage data-driven marketing, and bring that personalized touch to your customer interactions. Consumers like to feel special.
Ultimately, customer happiness is a multifaceted formula blending ethical practices, quality, convenience, emotional connection, and personalization. As mid-market CPG brands navigate the vibrant Canadian market in 2024, keeping these factors at the forefront of decision-making will attract customers and transform them into loyal advocates.
For more information about how you can accelerate your customer experiences with your brands at retail stores, visit www.marketsupport.ca.
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