In today’s world of retail, having an eCommerce site for your store or brand is not only recommended but essential to stay competitive and provide your customers with the shopping experiences they want.
Online shopping has always existed, but the pandemic boosted Canada’s eCommerce market significantly last year, growing it by 75% and making it the fastest-growing eCommerce market in the world.
With the closing of stores, online shopping became one of the only ways people can get their necessities and other items for a very long time.
As a result, brands and retailers turned to developing and improving their eCommerce sites to generate sales and keep their business going. Even grocery stores and other essential shops looked towards eCommerce.
But it’s not enough for retailers and brands to simply own an eCommerce presence. They must ensure that their eCommerce sites are well-managed.
The good news is that it doesn’t take a lot of money or resources for proper eCommerce site management, and even smaller brands and retailers can reap the benefits.
Here are some of the key eCommerce site management benefits that can help your business succeed even more.
Lower Operating Costs
Thanks to low-cost website hosting platforms, brands, and retailers can easily create unique, engaging eCommerce sites that showcase your product offerings and facilitate the customer journey, from taking payments to managing inventory and shipping.
With the right tools, your eCommerce site can also help you manage inventory between your online and physical stores. It gives customers the information needed to make accurate purchasing decisions.
eCommerce gives access to an entire backend of valuable insights for you to analyze. Not only can you see where your customers are coming from, but you can also understand what types of products are popular among your audience.
In addition, web analytics provide insights into the overall performance of your eCommerce site. You’ll better understand the issues customers might encounter and use this information to continuously improve your site.
Improve Customer Experience
A well-managed eCommerce site is crucial to supporting an omnichannel retail experience. Your site needs to provide support to customers from wherever they’re shopping.
When customers have questions about your products or want to learn about your options, your site is the perfect tool. You can even equip your in-store staff with tablets to showcase similar items customers can purchase. Therefore, your eCommerce site should always be up-to-date and mobile-friendly.
At Storesupport, we have the eCommerce solutions needed to help you excel. Whether it’s managing your site build, assisting with online stock management, executing orders, or advocating for your brand, we have the tools needed to take control of your brand.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.« Back to Blog