Planogram Success: Visual Merchandising and The Ideal Planogram
It is common knowledge in the CPG industry that the majority of purchase decisions are made instore. This means that consumer buying behaviour is largely dictated by what they see. Visual merchandising through effective planograms is a great way to motivate customers to buy. Whether you’re a retailer or brand, you want to ensure that you are optimising every area of space allocated for your products, and a well thought out planogram can help ensure this.
Creating the perfect planogram takes a delicate balance of organization and using information about consumer behaviour and psychology to create a display that achieves real results. Improved sales and better product placement are two very important reasons to consider visual merchandising as far as the ideal planogram.
There are, however, many other benefits, besides a great looking display. Here are just a few of them:
- Assigned selling potential to every available square foot of space
- Satisfying customers with better visual appeal
- Stronger inventory control and a reduction of out-of-stocks
- Easier product replenishment for staff
- Better related product positioning
- Effective communication tool for staff-produced displays
Tips and guidelines:
- Make sure that you know the exact specification requirements for each store. Most stores have their own measurement requirements, so creating a planogram that doesn’t fit the given space can be a big problem.
- Create your planogram in a format that is easily accessible to anyone who may need to set or maintain the physical space, including retail employees and the company setting up the planogram – many companies now opt for digital renderings – these are often the easiest to work with.
- ‘Eye-level is buy-level’ – items placed at eye-level will typically sell better than those placed on the bottom shelf, so make sure to take advantage of that premium space.
- Think about which customers are at each eye-level, with child-targeted goods lower.
- Make sure that restocking is as important a task as setting up the initial planogram. Popular items will sell out more quickly, and thus need more attention.
- Always try to make sure that prices are correct.
- Consider what you are trying to sell and see how to best feature it. This may mean grouping like items together, or it could mean featuring different items which complement each other.
Want to execute the perfect planogram in the timeline needed for the least amount of customer disturbance? Storesupport offers an array of planogram implementation and merchandising services, including execution and compliance. We can help you make the most of that shelf space. Contact us today by calling 1-877-421-5081.
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